28 January 2012

I am a lousy copywriter

Stuck on copywriting your items.... Here is a great article from one of my many "interesting read" blogs ....
I am a lousy copywriter

Getting back to basics

Thankfully this article is not relevant to the Checked in Today! Guild members but it does apply to far too many Artfire members in general. I noticed recently when searching Studios for items to make a new Collection that all too many have yet to:-

Upload a banner

Write an introduction to their Studio/ Shop; this should include keywords about the product(s) you sell as Google trawls this too.

Write a Foot note too; again this is crawled by Google.

An avatar; something eye-catching and memorable and hopefully relates somewhat to the product you sell.

Write clear and concise shop policies. Remember when writing these that you have to abide by UK Distance selling regulations if you reside in the UK.

Include a photograph of yourself or your workspace/ home studio.
It's so nice to be able to see who you are buying from or at least where a handmade item has been created.

Click the CHECK IN Button in "My Artfire". If you do this two things happen. Firstly people who land on your page via the web will see that you have not abandoned your shop
Secondly, Artfire will put your items first (nearer to the front pages that is) of searches.

All of the above will make your Studio more attractive, more visible, more approachable and hopefully more productive for YOU.

27 January 2012

New Listings from Guild Members

New in at Islands of Time

New in at Shadow Dog Designs

New in at Blue Shed Crafts

A frosty artfire collection

New Members

We have picked up some lovely new members at the Guild this week. Here's a snapshot of their work and wares from their ArtFire Studios.







The Elusive Lemon
And last of all but by no means least, a well known and well liked Artfire Studio

We're so pleased you have all joined us at the Checked in Today! Guild.

25 January 2012

The Art of Promotion!

Everyone talks about the importance of social networking. This is no new phenomenon exclusive to the internet. Networking has been around since the first barter or exchange of an item.

I will give you a rock for that seashell.

Networking is about exchanging benefits to serve both parties.

Currently, we exchange cash for goods. Without cash, there are no goods.

If we receive good service somewhere, we tell all our friends. If we receive bad service, we tell all our friends and everyone who will listen to us.

This is promotion. It is a form of networking that we do daily amongst ourselves and everyone that we encounter during our day. So, we all know how to do it and most of the time we do it unconsciously.

If we are excited about something that we see or something that we recently purchased, we cannot wait to share it with someone. We are promoting our good fortune at having purchased something that excites us. We are promoting our excitement about something we saw.

If you are casually browsing someone’s studio and something jumps out and grabs you by the arm and yells, “Look at me!!”, do you not want to just grab your laptop and shove it in someone else’s face and scream, “Look at this!!”?

If that does not scare the cat and the kids, I do not know what will.

Thankfully, Artfire has taken this into consideration and provided us with our own “Look at me!!” buttons. To the right of each studio and each item on the studio pages, there is a cool selection of buttons to push – geek speak – we, love buttons. image

It takes less time to punch a “Look at me!!” button than it does to turn around and yell lookit, lookit to your sister in the other room.

The easiest promotional tool on the studio sidebar is the Twitter button. The only thing you require is a Twitter account. From there, when you see something that if you do not share it with someone, you will bust, hit the Twitter button and send that Tweet to the rest of the world. Two seconds, I promise. The Tweet might need to be cleaned a bit, Artfire likes to shove a lot of extra stuff in there, but you can get rid of the extras really easy.

Pull out the extra dots slashes and categories and all you need to do is put in this symbol:


Everyone who retweets for the Checked In Guild will be able to see your tweet and send it to all of their followers.

You just engaged in the simplest form of social networking and promotion possible.

The Facebook like button is there for you to push too.

StumbleIn, Pinterest and Google+1 are also on that bar, but I will write about those later.

Today it is Twitter, tomorrow, the World!!

Tweet your brains out and send the views soaring.

Julie and Blu

©2012 jcleveland

Partial repost of this is subject to 50 words or less and needs to be linked back to Checked In Guild – Artfire blog.

24 January 2012

This is a collection of Artfire "I Checked In Today" guild member's work. It is all blue, or partly so, or close to blue, or it looked blue to me anyway! ;-)

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